New Identity for the launch of the first collection of HF, an italian start-up which creates High-end Customized Clocks in very limited production. 

The design of the logo embodies the idea of luxury combined with unique italian craftsmanship and high mechanic precision.

Moreover it needed to serve as a distinctive monogram to be engraved on the pendulum of the first Collection,
The Sultan of Lights. 

The payoff Taylored Luxury Design embeds the
three pillars of the brand’s philosophy. 

Presented at the Milan’s Design Week 2019 in collaboration with Banci.

www.hf-luxurydesign.com

Design | Alessandro Milito; Lorenzo Milito
Client | HF 
Images | HF